Ceraheat epitomises true Finnish innovation through the work it is doing to combine aesthetic design with top-notch functionality to create safe and healthy heating solutions for all! Ceraheat Oy is a forerunner in reliable, scalable, and tested Indoor glass heating solutions for buildings, both residential and commercial, and healthcare applications due to its positive impact on Air Quality. I caught up with Business Owner, Anita Saariaho, to discuss the company’s product, agenda and plans for expansion to India.
‘Ceraheat Oy is the first Finnish corporation member of the World Design Organization. Our company’s agenda has set to achieve the UN’s Sustainable Development Goals based on our high quality and high designed products with energy saving and healthy benefits’.
Tell me about Ceraheat and why it represents Smart Finnish Design and Innovation?
Ceraheat Oy is a Finnish high-tech Company specialized in developing, manufacturing and marketing of high-quality heating glass products based on the newest and healthiest heating glass & radiant heater technology. Our Company represents Smart Finnish Design and Innovation because based on our heated Glass technology, we can create healthy and high designed heaters for people to get better air quality inside the house.
You’re the first Finnish Corporation Member of the World Design Organisation – how did that come about?
Yes… Ceraheat Oy is the first Finnish corporation member of the World Design Organization. Our company’s agenda has set to achieve the UN’s Sustainable Development Goals based on our high quality and high designed products with energy saving and healthy benefits.
We want to take care of people’s wellbeing and healthy living inside homes, offices and schools. Based on latest international studies, if our heating glass products were to be used all over the world, they would create a healthy living environment for all. Because of that, we felt that we needed a good and strong partner to spread our products’ healthy message globally; hence the membership with WDO was seen as a natural fit.
What is Ceraheat’s USP against conventional heating solutions – how does it fit in to the concept of Smart City and, specifically, Smart/Healthy Buildings?
Ceraheat’s USP against conventional heating solutions is manifold. Firstly, our heaters can be easily installed to the walls and ceiling so that there is more space down on the floor. Ceraheat-heaters have been designed with interior decoration in mind; they are a part of the furniture, for example, with personalisation options to fit the colour schemes of a given room.
Ceraheat-heaters are safer than gas heaters because they emit only pure heating; the Glass radiates soft warmth without the need for gas or cerosine. Ceraheat-heaters do not have any hot tubes or wires, only pure glass that radiates soft heat for wellbeing.
Ceraheat heaters prevent moisture and mold from setting in – for example, within office spaces, and therefore they create better air quality for improved breathing. Looking at the significance of this benefit within the bigger picture… When there is no more mold and moisture, we’re also preventing certain lung diseases! Good Air Quality is very important for general wellbeing and wellbeing is a core value of Ceraheat as a Business.
You already export products to Germany, Italy, France, Spain, Russia among other territories – why is India now in your sights?
According to WHO, and reports from eg. The Times of India & Medical News Today, mold is a big issue in India and a major contributor to health-related problems such as respiratory diseases. After conducting limited market research in India, we realized that we have a product which will directly help to address this problem. We are keen to set up a pilot project in India to explore how our solution can not only provide clean heat, but improve air quality within buildings too – it can create a better quality of life! The World Design Organization is backing us and are keen to publish the pilot project’s findings with a view to spreading Ceraheat’s health message all over the world.
How do you see a high-end, Finnish-made product being received in an emerging economy such as India?
Challenges in relation to maintaining healthy indoor air quality require world-class solutions. Ceraheat Oy’s focus is on contributing to the creation of smart high-performance homes and buildings; with greater energy efficiency, lower life-cycle cost, better indoor air quality and higher levels of wellbeing. Smart High-Performance homes with Ceraheat-heaters prevent even lung diseases and create lower social costs of lung diseases.
We hope we can find good local partners, investors and distributors in India who are 100% behind Ceraheat’s Healthy Message.
What is your ultimate ambition for the Ceraheat?
Ceraheat Oy’s ambition is that, by combining our strengths with our partners’, we have the capability to grow to a global scale as a leading innovator and producer of healthy heating solutions… And that we will have, with our partners, the possibility to meet the extraordinary demands and opportunities all around the world where people need increasingly comfortable, healthy heating products in different kind of spaces. We hope to find more partners, who are as equally passionate about sustainable development goals as the Ceraheat team is. Our ‘Ceraheat Cares about Passion’ -calculation shows that 1+1 is always more than 2!
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